Market-Based Management Boeing Case Free Essay Example, 1000 words

Boeing has been at the forefront of innovation as far as aviation is concerned. This has been an ongoing process since the company s formation up to date. For this to be sustained, Boeing has to adopt a methodology of finding out its comparative advantage, measuring success and organizing activities. Boeing should, therefore, restate its mission statement and tailor it in such a way that innovation is part and parcel of the company s core strategies in addition to being entrenched in the company s culture as a continuing process in which the workers methodically advance the company s competencies and markets, define objectives, plan for accomplishing such objectives as well as monitor progress(Best, 2013). The new mission statement should clearly spell out what Boeing does and intends to do best. Such a mission statement should not only be used for strategic planning but also for employee inspiration. When employees understand this, they will have a better individual value creation, automatically, paving the way for innovation to take root and thrive. Boeing by use of MBM and VDM can grow maintenance programs that satisfy operators needs; a very important aspect of customer support for the company. We will write a custom essay sample on Market-Based Management: Boeing Case or any topic specifically for you Only $17.96 $11.86/page In conclusion, therefore, the core systems of firms are usually extremely interdependent and thus the key aspects of MBM require to be implemented as a consistent system so as to accomplish their potential in full.