Monday, December 23, 2019

Gender And Gender Identity Disorder - 1287 Words

Gender Dysphoria, formerly known as Gender Identity Disorder, is described by the DSM-IV as a persistent and strong cross-gender identification and a persistent unease with ones sex. However, gender identity is not diagnosed as such if it is comorbid with a physical intersex condition. Gender dysphoria is not to be confused with sexual orientation, as people with gender dysphoria could be attracted to men, women, or both. According to an article written by, Australasian Sciences there are four very specific pieces of criteria that an individual needs to fulfilled in order to be considered afflicted with gender dysphoria. There must be strong and persistent evidence cross gender identification. However, this cross gender identification can not be determinant by any perceived cultural advantages of being the opposite gender. The sole purpose of opposite gender identification must be an uneasiness or uncomfortableness in one’s birth gender. A viable diagnosis can not be made if gender dysphoria is comorbid with physical intersex condition. Lastly, there must be evidence of significant distress or impairment in important areas of functioning. Early research in regards to gender dysphoria, is primarily rooted in psychological causality. Some of these main causes were thought to be solely dysfunctional family dynamics or a traumatic childhood. However, as research continued there was little evidence found to uphold this theory. According to Cindy Meston, Ph.D. PennyShow MoreRelatedGender Identity Disorder Essays1031 Words   |  5 PagesLiving a life feeling out of place, with the wrong feelings, and in the wrong body, for a person with Gender Identity Disorder, this is how they feel day to day. According to the DSM-IV-TR, Gender Identity Disorder is characterized by a strong, persistent cross-gender identification, persistent discomfort with his or her sex or sense of inappropriateness in their gender role of that sex. According to the American Psychiatric Association (APA), children, adolescents and adults who exhibit a preoccupationRead MoreGender And Gender Identity Disorder2178 Words   |  9 Pageswe re born, our gender identity is no secret. We re either a boy or a girl. Gender organizes our world into pink or blue. As we grow up, most of us naturally fit into our gender roles. Girls wear dresses and play with dolls. For boys, it s pants and trucks.† (Goldburg, A.2007) However, for some, this is not the case. Imagine for a moment that you are a two year old boy drawn to the color pink, make up, and skirts. If this is the case than most likely, you are experiencing Gender Dysphoria, otherwiseRead MoreGender Identity Disorder954 Words   |  4 PagesGender Identity Disorder/Gender Dysphoria Gender identity disorder (GID) or transsexualism is defined by strong, persistent feelings of identification with the opposite gender and discomfort with one’s own assigned sex. (â€Å"Psychology Today†) Due to a recent change to the Diagnostic and Statistical Manual of Mental Disorders, or DSM, â€Å"Gender Identity Disorder† will be replaced with â€Å"Gender Dysphoria†. For the purpose of this paper those two terms will be interchangeable. This paper will exploreRead MoreGender Identity Disorder2712 Words   |  11 PagesGender Identity Disorder What is gender identity disorder? Gender identity disorder (GID) is the formal diagnosis used by psychologists and physicians to describe persons who experience significant gender dysphoria (discontent with the biological sex they were born with). It is a psychiatric classification and describes the attributes related to transsexuality. Gender identity disorder in children is usually reported as having always been there since childhood, and is considered clinicallyRead More Gender Identity Disorder Essay1594 Words   |  7 PagesGender, Sex, Sexuality: Separate and NOT equal. First and foremost, a few key terms to keep in mind while reading this paper. Sex†: refers to the biological and physiological characteristics that define men and women.[1] â€Å"Gender†: refers to the socially constructed roles, behaviors, activities, and attributes that a given society considers appropriate for men and women.[2] â€Å"Gender identityâ€Å": an individuals self-conception as being male or female, as distinguished from actual biologicalRead MoreGender Identity Disorder ( Gid )1209 Words   |  5 Pagestheir biological sex and gender identity, which is known as gender dysphoria. Gender dysphoria is formally known as gender identity disorder (GID), gender incongruence or transgenderism. According to Mohammaed Meomon, gender dysphoria is a product of highly complex genetic, neurodevelopmental, and psychological factors (Meomon, 2016). A person’s biological sex is given at birth depending on the appearance of the genitals. What a person identifies with is called gender identity. For example, a womanRead MoreGender Identity Disorder Is A Mental Disorder983 Words   |  4 Pagesdepartment of Psychiatry and Behavioral Sciences, Emory University School of Medicine, state that â€Å"gender identity disorder is a mental disorder in which gender identity is incongruent with anatomical sexâ⠂¬ . Individuals experience different degrees of unhappiness with their sex at birth, which in turn causes them to pursue the life and body of the opposite sex (2010). Does this mean that Matt (ie) has a mental disorder? Would this explain why when Matt (ie) went to a Shaman and the Shaman gave Matt (ie) allRead MoreGender Identity Disorder (Gid)1051 Words   |  5 Pages(e-mail me and let me know if you use this and how it does) Gender Identity Disorder (GID) As early as the age of four (Vitale, 1996), some children begin to realize that the gender their body tells them they are, and the gender their mind tells them they are dont correspond. The sense of gender and the anatomical sex of a person mature at different times and different regions of the body (Vitale, 1997b). Sometimes the gendermap, the template within the mind of a person that codes for masculinityRead MoreGender Identity Disorder ( Gid ) Essay2178 Words   |  9 PagesIntroduction Sex and gender have been highly controversial constructs amongst many researchers for a long time, due to differing interpretations and definitions for both. Sex is described as the biological indicators of an individual being male or female, based on their sex chromosomes and non-ambiguous internal and external genitalia. Gender, on the other hand, is a social construct that is shaped by the way someone develops their idea of male or female within society. The term gender was introduced whenRead MoreGender Identity Disorders ( Gids )1403 Words   |  6 Pagesindividual who was living as a woman while waiting to qualify for gender re-assignment surgery (GReS), shows the pain that those who struggle with gender identity disorders (GIDS) undergoi while â€Å"trapped† in the physical and social constraints of living as their original gender, as well as the relief that comes with living as a member of their â€Å"true† gender. Some may argue that use of surgery for purpose s of treating gender identity disorders is morally unacceptable since trans sexuality does not belong

Sunday, December 15, 2019

Socioeconomic Status Free Essays

string(147) " job for equal work that the performance requires equal skill, effort and responsibility and which are performed under similar working conditions\." Research Paper Do to the circumstances of a person’s birth, their socioeconomic status of the family that they are born into can make them a victim of unfair treatment in life. Gender inequality is an innate characteristic of women. Women are the largest minority in America and they are of the female gender. We will write a custom essay sample on Socioeconomic Status or any similar topic only for you Order Now Gender is the meaning of being a male or female in a society. Gender role refers to the attitude and behavior that is used when referring to male or females. Female gender has always been considered inferior to men. The attitude has always been that males were superior to females in their abilities, because they have strength, they are smarter and they have the ability to provide a better life. It is the belief that women take care of the home and children and the men go to work and earn the money. According to Sigmund Freud, he summed up in his famous idea the â€Å"anatomy is destiny†, which stated that females felt short changed because they do not have a penis. He concluded, that woman need to fulfill this envy by giving birth to a child. (pg. 190) Perpetuating gender inequality through values refers to jobs are automatically assumed to be gender specific. Fireman and Policeman are men only. Engineers, architects, project managers, doctors, etc. , are thought of as male orientated. However, women do very well in these areas. The value placed that men can do a better job is also considered a social attitude. The ideologies that have been set by society, even though it has been shown that male and female have equal capacity for learning and doing math and science, males have advanced in the workforce. After WW11, women stayed home and raised families. Men went to work and provided for the family. That has changed and since 2004 women make up 60. 5% of the workforce. However, they do not make the same money as men. pg 191) Race is a group of people distinguished from other groups by their origin in a particular part of the world. People are identified by the color of their skin, and the inequalities people experience follow directly from that identification. From this identification we have a social situation called racism. Racism is the belief that racial groups are inherently inferior to others. This situation has become a common experience for some and it justifies discrimination and inequality. Lauter (pg. 23) The race, ethnicity and quality of life for many people is a serious situation that needs to be addressed by society. We as a civilized society need to address the problems that so many people face. One of the very serious problems is wage disparity across gender, race and ethnicity. A study examines intergroup inequality and considering various channels through which gender, growth, and development interact it upholds the salience not only of equality in opportunities but also equality in outcomes. The matter of gender, race and ethnicity should not be a factor when people are trained and educated to do a job. Rodgers Seguino) A comprehensive profile of the ‘working poor’ is presented using data from the 2003 Population Survey. The explanatory variables are the worker’s occupation and the firm’s characteristics. The cost constraints comprising, on the one hand, the worker’s family characteristics (notably family income), and, on the other, the costs to the worker of signals used by firms in making employment decisions. These include not only the cost of education but also what we call ‘discriminatory signals’, e. g. gender, race, ethnicity and citizenship status. Gleicher Stevans) The ideology that equal opportunity provides equal pay is false. There has been a glass ceiling for women, they do the same work as men but their pay and advancement is less. They experience discrimination with less training, promotions and hiring. (Lauter Lauter) (pg 192) Each society has ideologies that justify stratification. It is up to our society and educators to teach people that each gender is capable of doing the same jobs if they are physically and mentally able plus have that desire. Due to this attitude women have not been advanced in the work place. They have been kept from monetary advancement and promotion. When businessmen speak eloquently about the â€Å"social responsibilities of business in a free-enterprise system†, they believe that they are defending free enterprise when they declaim that business is not concerned â€Å"merely† with profit but also with promoting desirable â€Å"social† ends; that business has a â€Å"social conscience† and takes seriously its responsibilities for providing employment, eliminating discrimination, avoiding pollution and whatever else may be the catchwords of the contemporary crop of reformers. In fact they are preaching pure and unadulterated socialism concepts. Businessmen who talk this way are sometimes considered puppets of the intellectual forces that have been undermining the basis of a free society these past decades. (Friedman) The examination of the cultural and linguistic production of gender and of gender relations in society has had a serious impact on the study of labor history over the past twenty years. Work on the role of gender has linked culture and ideas to politics and policies and has shown how ideas about masculinity and femininity shaped notions of the wage, skills, and work, as well as labor and employer practices, union strategies, and labor struggles. The working class has not disappeared, but its contours and composition have changed dramatically. It is no longer overwhelmingly white, male, and heterosexual; it is female, black, and brown: its members’ sexuality is not always already defined. It is by incorporating into our work the intersections of these differences that we can create more powerful analytical tools for understanding the past and perhaps also the present. (Frader) In 1963, President John F. Kennedy, signed â€Å"The Equal Pay Act†. This bill was aimed at abolishing the wage disparity based on gender. This law was written to stop sex discrimination, paying employees of the opposite sex more money for doing equally the same job for equal work that the performance requires equal skill, effort and responsibility and which are performed under similar working conditions. You read "Socioeconomic Status" in category "Papers" This bill was to give equal opportunity in the workplace. When signing this bill, John F. Kennedy said, â€Å"Adds to our laws another structure basic to democracy† and â€Å"affirms our determination that when women enter the labor force they will find equality in their pay envelope. â€Å" Through the years America displayed a terrible attitude towards people of all races, foreign cultures and nationalities. I have seen many actions in the work place that I can look back on and realize there was discrimination. I am happy to say that I have seen change. In my last three jobs, I witnessed the equal and civil treatment of my fellow employees. At the Unitarian church everyone was treated very fairly, not just the consideration of their race and gender, but also for their religious beliefs. The Unitarian Church has a very interesting concept. Most people that are Unitarians are not born to the religion, they are people that convert from other formal religions. Because of this situation, people need to express their beliefs and the Unitarian Church allows its members to share and experience each event. Every holiday was celebrated with pride and true enjoyment. They extended their programs to have social events detailing each ethnic and religious background. We celebrated Christmas, Hahnack and Kwanza. We were given information explaining each religion, how it originated, the beliefs and the ceremony. We also were given samples of the different foods served for these religious holidays. It gave us a feeling of unity and understanding which broaden our knowledge, social graces and respect for others. The most important part of this work environment was everyone was treated equally. The positions held, from office managers, secretaries, ministers, maintenance and grounds were held both by men and women. You were not judged based on gender or race, if you met the job qualifications you were interviewed and if you had the qualifications you were hired. I left the Unitarian Church with a heavy heart. I knew I would never meet such a wonderful, caring group of workers and volunteers in any future workplace. This was a unique experience which taught me more than my work requirements, it taught me about people. When I moved to Colorado, I worked for Level (3). This was a true corporate atmosphere, everything was done through emails and written communications. We were divided into teams with a team captain and every employee was treated with respect and graded on their true ability. Here too, people were hired on their qualifications. Gender and race were not part of the hiring program. There were male and female engineers, project managers, technical support and even cable layers. My position ended when the Dot. com crash caused a huge layoff. My last position was in a small office, my employer was very respectful of each of us and we were all treated with respect and gratitude. The atmosphere was very different in that when there are only a few people, you become more involved on a personal level. I found the small office to be an okay experience, however, I think I would enjoy the atmosphere where there are more employees. The smaller office does not offer the opportunity for advancement and each person has their job and you become stagnant. The job market has changed in many areas in the past 15 years. I see more women and more diversity in the ethnic background of the employees being hired. There will always be room for improvement and change. A major change has been that more women have college degrees and they have excelled in showing stamina and strength. The term â€Å"glass ceiling† refers to the imaginary career barrier that impede’s a women’s ability to rise to the top rank of her profession. Today there really isn’t a â€Å"glass ceiling† because women are well represented in all professions. They are doctors, lawyers, judges, TV anchor women, journalist and women appointed to political positions. It is evident that anyone can attain the position of their choosing. It takes education, perseverance and determination. I am sure that there is still a negative attitude by some towards women and different ethnic groups. I think it will take a long time to see a complete change, and probably there will never be a complete change. We have many people that are raised and indoctrinated, whether it is from their nationality, up- bringing or religious beliefs that women only belong in the home. Some parts of the world, like the middle east, there is a cultural and religious belief that dictates the life of women. These changes for these women might take a 100 years to change. Living here in the U. S we have a broader view of how everyone should be treated. Because some people will never change, as women we have to keep moving in the right direction, looking for the right opportunity and seize the moment. My own life is a testament to the belief that a women belongs in the home raising the children and keeping the house. After a marriage of 30 years and divorce, I found myself in a very difficult position. Financially I was not prepared to take care of myself and I was frightened beyond comprehension. I also had my mother living with me, she had Hydrocephalus (fluid on the brain). I realized that I had to take charge of my life and at 50, I made some serious decisions. Eventually I found a job with Level (3) and went back to school for my degree. With all my determination and perseverance I showed I was capable of taking responsibility and I was advanced within six months of hire. I believe there is opportunity and in today’s job world, women and people of different ethnic background can advance in life. How to cite Socioeconomic Status, Papers

Saturday, December 7, 2019

Nursing Management for Kelly Post Surgery

Question: Discuss about the Nursing Management for Kelly Post Surgery. Answer: Introduction This essay is based on a case study of Kelly Malone who is 49 years old female patient suffering from breathing problem because of nasal blockage during her sleep. Septoplasty also called nasal septum repair refers to a medical operation which corrects defect of the nasal septum, the part which separates the two cavities in the nose (Gillman, Egloff Rivera?Serrano, 2014). There are cases in which nasal cavities get partially blocked as result of a deformity of the nasal septum. Nasal septum can collapse on either side of the nostril hence making the process of breathing difficult. Ethmoidectomy is the surgical procedure in which ethmoid sinus cells are dissected to treat infection and sinus obstruction which makes a patient suffers from chronic sinus complications. Ethmoidectomy targets to open of airways. Before performing ethmoidectomy, a patient needs to meet certain conditions. For instance, the diagnosis must reveal obstruction of airways, septal spur headache as well as freque nt nose bleeding, and septal deformity (Obeid, et at., 2014). Background Conditions Kelly Malone, who is the patient, has been diagnosed with the problem of not breathing well when she is sleeping. Post- operative conditions of Kelly do not show large deviation. Her respiratory rate remains at 18 beats per minute. But her body temperature, blood pressure, heart beat rates, and oxygen saturation drops slightly compared to the values observed before the operation. The primary goal of performing Saploptasty and ethmoidectomy is to align nasal septum to avoid blocking air during the process of inhalation. Usually after a surgical operation; a nasal bolster is inserted above the nose to support septum recovery by exerting pressure on the skin. It prevents fluid accumulation in the region grafted hence facilitates healing in the skin underneath. Nursing Process Nursing process entails step by step procedures which nurses follow so as to improve provision of quality health care to different patients with varying needs. The processes are majorly divided into five stages which include assessment, diagnosis, planning, evaluations, and implementation. The discussion hereafter therefore provides management of septoplasty and right ethmoidectomy by employing the five nursing processes. Assessment Kelly preliminary report after surgery shows that her heart rate, oxygen saturation in the blood, body temperature, and blood pressure are not exposing her to any major risk. The two medical surgeries, septoplasty, and ethmoidectomy enhance patients chances of breathing regularly hence enough oxygen saturation in the blood. The patient does not indicate a big deviation in her post-operative conditions. Nonetheless her body temperature, oxygen saturation, heartbeat, and blood pressure slightly dropped, her respiratory rate is still 18 beats per minute. Nursing Diagnosis Excessive bleeding is one of the major complications which Kelly may face. Ethmoidectomy operation requires that a surgeon makes some incision in the delicate tissues (Younes Elzayat, 2016). So, Kelly will experience counts of nose bleeding which is normal. Damages to tissues around in the nostrils are more likely to cause a free flow of blood to the open nasal cavities. However, after a few days, nose bleeding may reduce significantly. The procedures involved in septoplasty or nasal septum repair results into destroying blood vessels in the nasal cavity. Though blood vessels will finally reconnect back, before then, some level of bleeding will occur. It is, therefore, critical for a nurse taking care of Kelly to monitor blood oozing from the skin beneath and the surgical region inside the nasal cavity (Morgan, Stanik-Hutt, 2015). Consequently, the use of splints to hold tissues in the nostril will reduce the intensity of nose bleeding. In some more pressure exerted to the nose can lead to nose bleeding, especially after post -operation (Obeid, et at., 2014). Patients, therefore, need to avoid activities which create pressure on the delicate areas operated. For examples, during release bowel, muscles strain around the face. Planning Planning to manage Kellys post-operative situation focuses on reducing wound infection as well as inflammation of nasal cavity, minimizing further relapse nasal blockage, and preventing nose bleeding. It is important to note that postoperative care will depend on to an extent the approach used (Kadam Danesh, 2016). Kelly will receive constant antibiotic therapy and pain medication. Ethmoidectomy can adversely result to damage of right medial rectus muscles and iatrogenic orbital hemorrhage. Destruction of rectus muscles can severely affect a patient. For instance, it leads to a limitation to ocular motility, diplopia, and eyelid bruising; nevertheless, physical injury to rectus muscle does not affect patients visual functioning (Schneider, et al., 2015). Patients who show severe cases of iatrogenic orbital hemorrhage can re-undergo surgery to stop bleeding. Post-operative research conducted on patients who had received ethmoidectomy treatment reveals, some level, interference with o ptic nerves as well as blood vessels linked to the dura matter in the brain (Zhu, et al., 2014). Therefore, in some rare cases, a patient suffers blindness or even death, when the level of damage to nerves is extreme. The second post-surgery care concerns infections. Kelly in the process of healing can experience swelling on her wound. It is therefore significant to have appropriate plan to manage swelling on Kellys wound. The swelling occurs because of the damaged to blood vessels during the surgical procedures (Suzuki et al., 2016). Again, discharge iatrogenic orbital discharge, and other fluids from mucous membrane in the septum may accumulate hence enhancing chances of bacterial infections. It is, therefore, significant to monitor her 24 hours after the medical operation, to check the possibility of any form of hemorrhage (Kilicaslan, Acar, Tekin, Ozdamar, 2016). Bleeding from ethmoid vessels and nasal blood vessels can expose the patient to micro-bacterial infections. Disinfecting nasal bolster is critical in the management of Kellys septum wound. Moreover, she is more prone to sinus infection because of trapping of air and mucus to the mucous membrane (Nguyen, et al., 2016). High level of h ygiene by cleaning of the nose using 3% of hydrogen peroxide can reduce the possibility of infections on Kellys wound. The other major issue which will require nursing concern is relapsed nasal obstruction. For the first few days after surgery, Kellys respiratory system may not function normally. However, after sometimes, when the healing will have occurred successfully, her breathing system can eventually assume normal breathing operations. Inflammatory in the nostrils after surgical treatment can contribute to blocking of the nose which limits continuous flow of air through the nasal cavity (Parahoo, 2014). Whereas the primary objective of conducting septoplasty and ethmoidectomy is to release congestions for air particles to move freely along respiratory, there are incidences when relapse occurs. Massive hemorrhage and swelling of the blood vessels in the nose is one of the causes of chronic blockage, especially after surgery. Moreover, the accumulation of mucus from mucous membrane wall can further complicate the situation. A patient should adversely ensure that nasal cavity remains moist after t reatment. Implementation Kellys post-operative medical conditions reflect that she is completely out of any danger. Her body temperature of 36.2 o C is slightly below the normal body temperature of a healthy individual. Since she is under medications, her post-operative drugs consist of pain relievers, antibacterial doses, inflammatory treatment, and fluid resuscitation in the body. The use of Compound Sodium Lactate is to restore the level of fluid loss as a result of surgery and bleeding (Morgan, Stanik-Hutt,2015).While Celecoxib 200mg PO BD reduces the degree of swelling in the nasal cavity which can cause Kelly more pain. Kellys post-operative care aims at reducing the level of the pain which most patient face after surgery. Similarly, she must have lost some body fluids hence intravenous injection restores the amount of electrolyte in her blood (Dougherty Lister, 2015). The patients blood pressure after post-operation is not alarming, however, her respiratory rate call for closer monitoring. Evaluation Prevention of wound infection, recurrent nasal blockage, and bleeding are some of the concern that a nurse managing Kellys post-operative will address. Therefore, it is important to evaluate the success of various mechanisms used to assist Kelly recovers completely. The nurse requires removing nasal bolster 48 to 72 hours after the operation. Again topical nasal decongestants are used for the first three days and then stopped. Nasal decongestant helps patient to breathe regularly since it prevents nasal blockage (Potter, Perry, Stockert Hall, 2016). Subsequent use of ice cube on the outside parts of the nose will also help Kelly to reduce pain. Similarly, the use of two pillows to support her head region so as to prevent septum from leaning on either side of the nostril is advisable to facilitate smooth recovery Potential Nursing Problems Potential Nursing problems concerning Kelly condition involve preventing wound infection, secondly helping her maintain appropriate oxygen saturation in the blood, and finally managing her respiratory rate. Ethmoid discharge can facilitate infection within the surgical part. Likewise; the use of nasal bolster to an extent may obstruct nasal discharge. Nasal bolster exerts some excessive pressure on the septum hence leading to accumulation of fluids beneath (Moorhead, Johnson, Maas, Swanson, 2014).Consequently, as the Kelly recovers from post-operation, the air cell in the sinus may temporarily get blocked. The outcome which most patient can feel is the low amount of oxygen saturation hence feeling of dizziness and occasionally fainting when the situation I severe. Again, the because of limited space for passage of air in the nostrils, Kelly rate of breathing will increase alarmingly (Nguyen, 2015). The nurse in charge of her must continuously assist her to inhale desirably well. Post-Operative Education Post-operative education for Kelly quick recovery addresses how she will manage her wound to avoid further nasal blockage and bleeding. The surgery is a day care procedure since patients get admitted and discharged few hours after the Surgery to go home (Gillman, Egloff Rivera?Serrano,2014). The ENT patients, therefore, play a critical role in the process to recover. Kelly needs to remain in the hospital for 8 to 10 hours as the effect of anesthesia fades. She requires not blowing her nose for the period of seven days after the operation (Kilicaslan, 2016). Additionally, Kelly must avoid holding her breath tightly during the bowel movement because the can strain nasal muscles hence nose bleeding. Similarly driving a car or swimming within the first one week after treatment may impair Kelly process of recovery. She must not participate in strenuous activities. Finally, Kelly will have to visit hospital one week after the operation to remove clots through suction to get better relief. Potential Complication Involvement of Different Personnel Septoplasty and ethmoidectomy surgery may lead to loss of sensitivity to smell, feeling of numbness as well as a sinus headache. Whichever the case, management of complications relies on the interdisciplinary team. Treatment involving septoplasty and ethmoidectomy requires a multidisciplinary approach. Various health personnel perform different roles. For instance, anesthetist will prepare the patient before the operation begins (Gillman, Egloff Rivera?Serrano, 2014). Again the anesthetist will also monitor the patient during the post-operative period. Anesthetist discusses with the patient the side effects of anesthesia and how the client can overcome (Kadam Danesh, 2016). Similarly, ENT surgeon plays a critical role to ensure that the patient surgical procedure is complete. Additionally, a nurse who provides post-operative care to recovering patient has also a vital role as part of the medical team towards recovery process. Conclusions Chronic sinus complication and collapse septum can impair a person respiratory system. Patients who experience uncontrolled nose bleeding and persistent nasal obstruction are likely to undergo septoplasty and ethmoidectomy. The two medical procedures open nasal airway to enable a patient breaths efficiently (Schneider, et al., 2015). However, post-operative care is very critical to avoid the relapse of nasal obstruction or massive nasal hemorrhage. Similarly, as part of nursing procedures, it is significant to evaluate patient pre-operative and post-operative medical conditions (Jimnez-Chobillon, et al., 2016). The two conditions enable health service providers to understand the progress which a client is making. Nonetheless, patients require postoperative education to help them successfully manage the process of efficient recovery. References Anderson, D. J., et al., (2014). Strategies to prevent surgical site infections in acute care hospitals: 2014 update.Infection Control Hospital Epidemiology,35(06), 605-627. Dougherty, L., Lister, S. (2015).The Royal Marsden manual of clinical nursing procedures. New York (NY): John Wiley Sons. Gillman, G. S., Egloff, A. M., Rivera?Serrano, C. M. (2014). Revision septoplasty: A prospective disease?specific outcome study.The Laryngoscope,124(6), 1290-1295. Jimnez-Chobillon, M. A., et al., (2016). Refinement of the nasalisation technique for nasal polyposis.European annals of otorhinolaryngology, head and neck diseases,133(4), 237-241. Kadam, V. R., Danesh, M. (2016). Post operative capnostream monitoring in patients with obstructive sleep apnoea symptomsCase series.Sleep Science. Kilicaslan, A., Acar, G. O., Tekin, M., Ozdamar, O. I. (2016). Assessment the long-term effects of septoplasty surgery on olfactory function.Acta oto-laryngologica,136(10), 1079-1084. Obeid, A. A., et al., (2014). Development and testing for an operative competency assessment tool for nasal septoplasty surgery.American journal of rhinology allergy,28(4), e163- e167. Moorhead, S., Johnson, M., Maas, M. L., Swanson, E. (2014).Nursing Outcomes Classification (NOC): measurement of health outcomes. Missouri: Elsevier Health Sciences. Morgan, B., Stanik-Hutt, J. (2015). Utilization of a Preemptive, Multimodal Analgesic Regimen in Adult Ambulatory Septoplasty Patients: A Quality Improvement Project.ORL-head and neck nursing: official journal of the Society of Otorhinolaryngology and Head-Neck Nurses,33(4), 6-13. Nguyen, D. T., et al., (2015). Facial pain/headache before and after surgery in patients with nasal polyposis.Acta oto-laryngologica,135(10), 1045-1050. Parahoo, K. (2014).Nursing research: principles, process and issues.London: Palgrave Macmillan. Potter, P. A., Perry, A. G., Stockert, P., Hall, A. (2016).Fundamentals of nursing. Missouri: Elsevier Health Sciences. Schneider, J. S., et al., (2015). Early practice: external sinus surgery and procedures and complications.Otolaryngologic Clinics of North America,48(5), 839-850. Suzuki, S., Yasunaga, H., Matsui, H., Fushimi, K., Kondo, K., Yamasoba, T. (2015). Complication rates after functional endoscopic sinus surgery: Analysis of 50,734 Japanese patients.The Laryngoscope,125(8), 1785-1791. Younes, A., Elzayat, S. (2016). The role of septoplasty in the management of nasal septum fracture: a randomized quality of life study.International Journal of Oral and Maxillofacial Surgery,45(11), 1430-1434. Zhu, J. H., et al., (2014). Effects of anterior ethmoidectomy with and without antrotomy and uncinectomy on nasal and maxillary sinus airflows: A CFD study.Journal of Medical and Biological Engineering,34(2), 144-149.

Saturday, November 30, 2019

What I Wouldnt Give Essay Example For Students

What I Wouldnt Give Essay There is a man who is a head of state. He is a very powerful man and is well liked by his subjects. The people love him. Then he is suddenly, inexplicably murdered. Someone is blamed for the murder, but the entire country knows the accused are innocent and are tools used in a cover-up. Does this situation sound bizarre? Does it sound like some work of fiction? Well, it is. It is the beginning of William Shakespeares Macbeth. However, it is much more than that. It is real life. It is the circumstances that surrounded one of the most surreal periods of time in United States history. It is the situation surrounding the assassination of one of the USs most revered Presidents, John F. Kennedy. These circumstances suggest that the events which occur in the play Macbeth are still possible. It is possible for the circumstances surrounding Macbeth to be repeated in modern day America because no protection provides absolute safety, some men are still willing to do what Macbeth did, and the act could still be covered up. No amount of protection provides absolute safety. In todays world, it is easier than ever to kill someone. Any person can buy a cheap pistol and kill someone. It is also easier to kill without being caught. There are long range rifles and remote control explosives that can be used as the murder weapon while the actual perpetrator is far away. Also, it is easier than ever to find a professional assassin who will kill anyone for the right amount of money. These latter methods could allow a person to commit murder and easily get away with it. Even though the actual murderer may be caught, the person financing the operation could get away untouched. In Macbeth, Duncan was well protected by his guards. However, he was still murdered. The guards were overcome through a simple trick. The doors are open, and the surfeited grooms Do mock their charge with snores. I have drugged their possets says Lady Macbeth. She had drugged their drinks, and instead of guarding Duncan, they were asleep. Macbeth was easily able to sneak past them and kill Duncan. Every precaution available had been taken to insure Duncans protection. It is not an easy task to get past two armed bodyguards in a cramped area. However, through some deceit, Macbeth was able to accomplish this. This reaffirms the statement that no protection is absolute. Perhaps the best example that no protection is infallible occurs in the aforementioned situation involving President Kennedy. Kennedy was in a moving vehicle. There were two Secret Service men directly behind him and countless others in the crowd. Dallas Police Department officers were placed throughout the area. Dealy Plaza, the site of the tragedy, was crowded, with many obstructions such as trees, signs, and an overpass. Protection was tight. The day was beautiful. The sun was shining. The setting was not right for assassination. However, it still occurred. Kennedy was killed and the entire nation stunned. There was a Secret Service agent very close, yet he was not able to stop the fatal bullet. The limousine driver did not speed up in time to get the President out of danger. The agents in the crowd were unable to prevent the deadly shots. With that many people, with all those pre-cautions, President Kennedy was still killed, proving that protection can be penetrated.Since the beginning of time, man has wanted power. It is in his basic nature. It is what drives him. The history of the world serves to prove this fact. Adam and Eve wanted power equal to Gods so they ate the apple. Caesar struggled to become king and to gain power and was killed for his aspirations. Napoleon had much power. He used it to conquer half of Europe. Hitler craved power so badly he plunged the world into a war that preceded the detonation of the atomic bomb. Men crave power. Some of them, like Adam and Eve, were willing to sacrifice the perfect life to gain their power. They had no jobs, no wake-up calls. They didnt even have to wear clothes! Yet they were willing to sacrifice all this for the chance that they would have power like God. So we learn from the first story of the most popular book in the world that man is willing to trade perfection for more power. Macbeth loved power. Otherwise, he would never have murdered Duncan. Macbeth was willing to trade anything to be king. Macbeth was willing to jump the life to come. if he could kill Duncan and be done with it. He was willing to risk eternal damnation for a finite term as king of a small country on a small island in the middle of the Atlantic Ocean. How much more tempting would it be for a man to kill to gain the position as the most powerful man in the world? The temptation would be tremendous. Macbeth had second thoughts on Duncans murder going so far as to say We will proceed no further in this business.He was persuaded to commit the murder after many arguments. He does this to satisfy his craving for power.The President of the United States is th e most powerful man in the world today. This is why he is also in more danger than most people. The temptation for the Vice-President to kill the President would be great. Some say that this temptation has even been realized. When Kennedy was shot, it was only a matter of hours before Vice-President Lyndon Johnson was sworn into the vacant office. Was it possible that Johnson had Kennedy killed? It is obvious that a massive cover-up was managed. The cover-up was arranged by someone in power. Who has more power than the President? Johnson could easily have arranged such a massive smoke-screen. Men have killed for less and Johnson was in a position to profit from the Presidency. He gained large sums of money from his construction company in Vietnam. It can be argued that Johnson prolonged the war purposely so he could reap more benefits from the war in Asia. Whatever happened, Johnson was rewarded with much power after the assassination of Kennedy. Nobody wants to tell the truth if it might get them in trouble. A small child does something wrong, they will usually deny having done it. Teenagers often lie to cover-up their late night parties. Government officials lie to avoid scandals. They are all lies. The only difference is the complexity of the lie and the number of people affected by it. A small child cannot lie very well. Teenagers are somewhat better at it. However, they are mere amateurs compared to professional politicians. This is true for several reasons. Politicians have the means to pay people to lie for them. Sometimes they can threaten to expose others embarrassing secrets if they do not cooperate. There are other techniques that these people use to hide the truth. However, the fact remains that the more powerful the person, the better the cover-up. Macbeth was reasonably able to conceal the murder of Duncan. He did this in textbook fashion. First, he found a scapegoat, Duncans guards. Lady Macbeth cast the suspicion on them by making sure Their ha nd and faces were all badged with blood, So were their daggers, which unwiped we found Upon their pillow.Then Macbeth killed them, cutting off any chance they may have had of defending themselves, claiming The expedition of my violent love Outrun the pauser of reason. He had provided the perfect patsy. They were covered with Duncans blood, as were their knives. It would have been difficult to defend themselves against this evidence even if they were still alive. But when they were dead, no defense could be offered and they were assumed guilty. So, if Macbeth had quit with this one murder, he would have gotten away with his crime with no consequences. Who could have known that almost the same exact circumstances would be repeated some 800 years later. After President Kennedy was shot, there had to be a cover up. Someone had to shoulder the blame. Someone had to take the fall. Whether voluntarily or not, Lee Harvey Oswald was the man blamed with the murder of JFK. His palm-print was o n the rifle that fired the fatal shot. He was seen leaving the building from which the shots supposedly came. Oswald was set up as the murderer from the beginning, the lone nut who killed the President. And like the fall guys in Macbeth, he was murdered before he was given a chance to defend himself. This provides the perfect cover-up to be presented to the American people. Oswald acted alone. He was crazy. This provided a plausible motive and excluded any chance of a possible conspiracy scandal. The story presented to the American public fit perfectly into the psychological make-up that was supposedly Oswald. He was simply acting like he was supposed to and this explained the murder of Kennedy. In the years following the assassination, more truth about the event has surfaced, rendering the Oswald character impossible. The people orchestrating the Kennedy cover-up made the same mistake Macbeth made. They were unwilling to leave their story alone. They tried to make themselves more s ecure by killing key witnesses and doctoring evidence, but what they believed would make them safer, most probably aroused suspicions and their entire story became unbelievable. The conspirators in both situations discredited their entire story by trying to secure themselves. Assassinating the President is a difficult thing to do. It doesnt happen very often. However, it can be done. If a person plans the crime, and executes it according to plan, he can succeed in killing the President. The protection afforded the President is tremendous but not infallible. Men are willing to commit this crime in order to gain power. If a proper cover-up is planned and executed, then it is effective. If all of these obstacles are overcome properly, a man can assume the Presidency while not one hint of blame is ever thrown his way. All of this has been proven in this paper. It is possible for the plot of Macbeth to be repeated in todays world because no protection provides absolute security, men are still willing to do what Macbeth did, and the deed could still be covered up. .uacdad4e335b867bdf90690904922c3e9 , .uacdad4e335b867bdf90690904922c3e9 .postImageUrl , .uacdad4e335b867bdf90690904922c3e9 .centered-text-area { min-height: 80px; position: relative; } .uacdad4e335b867bdf90690904922c3e9 , .uacdad4e335b867bdf90690904922c3e9:hover , .uacdad4e335b867bdf90690904922c3e9:visited , .uacdad4e335b867bdf90690904922c3e9:active { border:0!important; } .uacdad4e335b867bdf90690904922c3e9 .clearfix:after { content: ""; display: table; clear: both; } .uacdad4e335b867bdf90690904922c3e9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uacdad4e335b867bdf90690904922c3e9:active , .uacdad4e335b867bdf90690904922c3e9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uacdad4e335b867bdf90690904922c3e9 .centered-text-area { width: 100%; position: relative ; } .uacdad4e335b867bdf90690904922c3e9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uacdad4e335b867bdf90690904922c3e9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uacdad4e335b867bdf90690904922c3e9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uacdad4e335b867bdf90690904922c3e9:hover .ctaButton { background-color: #34495E!important; } .uacdad4e335b867bdf90690904922c3e9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uacdad4e335b867bdf90690904922c3e9 .uacdad4e335b867bdf90690904922c3e9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uacdad4e335b867bdf90690904922c3e9:after { content: ""; display: block; clear: both; } READ: Electronic Voting and What Should be Done Essay We will write a custom essay on What I Wouldnt Give specifically for you for only $16.38 $13.9/page Order now Category: Shakespeare

Monday, November 25, 2019

Business Essays

Business Essays Business Essay Business Essay Steve Jobs, the founder of Apple, was asked to come back as Chief Executive in 1997 when the business was making a loss. Job’s was appointed to provide a clearer vision for the business and to improve its profitability. How easy is it for a Chief Executive to change a struggling business into a more successful one? Justify your answer with reference to Apple and/or other organisations you know. (40 marks) Depends upon/ points : How respected the leader is: Steve Jobs acted as an inspiration to many in the digital world, one which grabbed my interest was from competitor Bill Gates who stated â€Å"Of all the leaders in the industry that Ive worked with, he showed more inspiration and he saved the company. â€Å" Jobs is well known for being high on innovation and initially changing the technological world from large desktops to retina display thin and portable devices which we know today at the lowest possible cost, which has initially lead to Appleâ⠂¬â„¢s net worth to escalate to $567bn as of 2013. The extent that Apple struggled when Steve was fired: Steve jobs was fired in 1985 for an 11 year period, whilst researching I found that during this period sales rose in apple from $2m- $10m through till 1996, then with the re-hiring of Steve Jobs came a larger escalation from $10m-$65m a figure based until 2006. This is an 650% increase in sales (CHECK), which indicates that Jobs himself through innovation and brand new designs aimed at the variety of audiences through new products such as online music e. g. Tunes open for download in April 23, 2003 leaving jobs to quote â€Å"It will go down in history as a turning point for the music industry† those who thought piracy would end the music industry were proved wrong through a 10bn downloads from 2003-2009. Another example of Job’s success can be seen through the portable music player- iPod, released October 23, 2003 that gave the ability to achieve commercial success and innovation where others tried and failed. Job’s insistence on a simplified user interface changed the way everyone now buys and listens to music. It wasn’t until Apple’s iPod and iTunes Store took off that the recording industry begun embracing the digital distribution of its content as a viable business model. Therefore leading us to say he did not inspire only those within the technological market, but a wide range of stakeholders. However, one cannot fully justify that all this success was from Steve alone, as the success with sales and net worth of the company grew through the rise in demand for such technical goods that had seen a rise in the capability of technology and a fall in market price that initially lead to the goods being available to a mass audiences on a global market. Success from one person alone is debatable: Steve showed great leadership, control and management can lead to efficiency and productivity within the business, but the way all coincide to produce success depends on a variety of factors which may include the culture, resources, necessary demand for the goods, which we know was high d ue to the strategic marketing techniques used, as well as the low-price aiming at wider segmented audiences. Also, the actions of competition, for example IMF who showed great threat at the beginning of Apple (extend with history)– More recently we can see that Apple, Samsung dominate the smartphone industry ( zdnet. com/apples-iphone-5-overtakes-samsung-as-best-selling-smartphone-in-q4-2012- 7000011547/,) (extend with this example. ) Experience of Steve jobs: ‘Think different’ – producing new products ever so often to stimulate excitement thus demand whereas in 2012 we saw a huge release of apple goods such as the Ipad mini, retina display of all products etc. which some argue may have damaged the prestige of awaiting the new apple products that allows them to place such high prices on. (Article/quotes)

Friday, November 22, 2019

Analysis of Anselms Ontological Argument

This premise does not state that God’s strengths as this argument is to prove his existence, not whether or not God is all-powerful, all-knowing and all-good. The second premise means this greatest possible being is either an imaginary being that one has thought of or, a being that we not only is not only thought of but also exists. The third premise and its sub premises states because existing in reality is greater than existing in thought, then the God we have thought of exists in reality or there must be a greater, or more perfect, being that does exist and that being is God. This leads to the conclusion, if you accept the premises then you accept the existence of the greatest being possible, God. This concept of God’s existence is also led with the idea that God is a necessary being, a being that is not dependent of something greater in order to exist. If God relied on another being, like how a children rely on parents to conceive them, then this being called God is not God because it would be imperfect. Therefore, there must be another to call God that meets all the requirements for perfection. One of the first popular objections was created by Gaunilo of Marmoutiers. The premise and conclusion to Gaunilo’s argument is identical to Anselm’s argument except with the replacement of the word â€Å"God† with â€Å"the Lost island† and the word â€Å"being† with â€Å"island†. As simple as that, though Gaunilo’s argument is completely absurd, Gaunilo’s reductio ad absurdum also proves to be as deductively valid as Anselm’s argument. However, this â€Å"Lost Island† could in no way exist. The absurdity and validity of â€Å"the lost island† quickly brought up questions as to how Anselm’s Argument cannot be absurd. Anselm’s argument was not proven invalid until Immanuel Kant, a german philosopher during the 18th century, proposed an objection that would be the decisive blow to the Ontological argument (Immanuel Kant. Wiki). Kant’s objection is how existence is not a predicate (Mike, screen 25). A predicate is used to describe something the subject (this being God in Anselm’s Argument) is doing. In Aselm’s Argument, Anselm premise rely on that being conceived and existing in reality is something that describes God. This rationality does not follow because to exist or conceive does not describe the subject, it only tells us whether it exist or not. Much like how fictional characters do not exist, describing cartoon for example would tell us details of what this cartoon looks like, what its habits are and common antics it goes through, but not whether it exists or not. The question of existence must fall in a separate argument that does not define the character. As there are Arguments to prove God, there are debatable arguments to disprove the God. The First version of â€Å"The Argument from Evil† goes as follow: 1. If God were to exist, then that being would be all-powerful, all-knowing, and all-good. 2. If an all-PKG existed, then there would be no evil. . There is evil. [Conclusion] Hence, there is no God (Sober, 109) The first premise is the definition of what God would be if he were to exist. That is a being that has the power to do anything, had knowledge of everything throughout the span of time and is in all ways good. The second premise is created with the first premise in mind. To expand on the second premise i t states, if God were all-powerful he could stop any form of evil from happening, if he is all knowing then he has knowledge of when evil will occur and if he is all-good then God would stop all evil from happening. If god cannot stop all evil from happening then the definition of God must be incorrect. He then must not be powerful enough to stop all evil, and/or he doesn’t know when evil until it has already occurred and/or good is not all good in that God does not wish to stop all evils. The third premise is stating the fact that there is evil in the world. The conclusion derived since that there is evil, then is what may be defined as God must be lacking in one or two of his qualities and therefore God, by definition, does not exist at all. In order for God to be compatible with evil, God must only allow the evils that would, in turn, lead to a greater amount of good and must take the route that leads to the least amount of evil to gain the greatest amount of good. The soul building defense was created in mind that evil and God co-exist in our world. The defense is that without any evil in the world, our souls would not nurture, or, understand the concept of evil. This defense does not hold true because there has been many evils in the world that seem unacceptable, even though it may have been for the purpose of soul building. God, and all-good being, would then only allow the evils that are essential in soul-building. This would only mean that evil that man commits against man. The reason for this is because anything that happens in nature exceeds soul-building essentials. Another defense is God having given us free will, humans ultimately are the causes of this evil. That is true but the common objection to this is that human do more than enough evil to ourselves, it is going too far to have God throw tornados, volcanic eruptions, and hurricanes at us too. At what point do human have such control over nature. The last defense is that God simply works in mysterious ways. Who can explain why natural events take so many lives and injure many others or why some children have to go through great deals of suffering and live through it? It is God’s way and ultimately, no matter how incomprehensible the evil is, it is for the greater good. Certainly the question to God’s existence has been pondered upon by philosophers for over a very long period of time with no progress as whether God exists or not. The ontological argument created by Anselm withstood a great deal of criticism until it was disproved by Kant over 600 years after the fact.

Wednesday, November 20, 2019

Cause Related Marketing Assignment Example | Topics and Well Written Essays - 500 words

Cause Related Marketing - Assignment Example The paper tells that cause-related marketing is a two-way process in which a business is approached by those whoa re working for a cause and so in collaboration, the company markets its goods or services using that cause and end of the day a decoded portion of the profits goes to the cause. This is a two-way process because it helps both the companies and the causes. On one hand, with the sales of the companies, a lot of charity is generated for the cause, which might not be that much if asked just in the name of charity. On the other hand, it helps the company a great deal in making more profits because the companies gain the sympathies of the consumers that they attach with cause and so they buy the companies products more to help the cause. Cause-Related marketing helps the companies significantly in making more profits. When a cause is attached with the products of a company, the company gets the â€Å"halo† effect by being related to a noble cause and so the people attach same feelings for their products that they attach for the cause. A research has concluded that 89% of the consumers would prefer to buy a cause-related product by switching a brand if the prices are same. This benefits the company significantly because even if the prices are low to be kept equal with the competing brands, the tag of a cause would make up for the profits. More sales would be generated because of people, like buying for a cause and so the increased sales would automatically result in giving the company more profits. This cause-related marketing works in a win-win manner. It basically believes in â€Å"doing well while doing good†. Although some might think of it as only a business and marketing tactic in which the companies play with the consumer’s emotions to generate profits, it actually works in both directions. Apart from cause-related marketing, otherwise the companies also try to touch the soft sides of their consumers through advertisements etc s o this is not a new concept. Getting related to a cause does help that cause to earn charity and it helps the companies in generating more sales and thus profits too. Cause-related marketing helps the company’s profitability by polishing its reputation amongst the customers. It gives the company better visibility because people start spreading the word about such companies to raise awareness for the cause.

Tuesday, November 19, 2019

Management and Organizational Behaviour Essay Example | Topics and Well Written Essays - 2500 words

Management and Organizational Behaviour - Essay Example oved competition among teams has been identified as the major resultant of motivation whereby employees put more effort in their activities so as to produce the expected results. The General Electric Company, which is an American business that has earned a high reputation internationally, has been used as an example to show the benefits that an organization can reap from good management and organizational behavior as was the case under Jack Welch who was the company’s CEO (Eckes, 2000). This essay is a critical evaluation of management and its role in the improvement of quality of leadership and teamwork in order to reach the set targets in performance and productivity. Leadership is different from management in that instead of imposing authoritative rule on the subjects, the role requires an approach that is aimed at convincing other people to follow in your ideologies and your way of doing things (Fincham, 2003). A good team work as discussed herein requires quality leadership due to the fact that leaders have the ability to bring people from different cultural and economic back grounds together to form a strong and productive team. It is therefore necessary to identify various ways of increasing the quality of leadership in an organization so as to ensure that there is harmony and professionalism in the execution of duties. A person may possess leadership qualities either naturally meaning that it is inborn, or through undergoing training (Fincham, 2003). People who are not used to leadership sometimes face various difficulties due to their lack of confidence and charisma to exercise their power without having to experience conflicts in the work place. In some of the cases, pressure from the top ranking officers in the organizational structure may inhibit effective leadership since the leaders may be compelled to adopt a leadership style that is dominating in nature thereby attracting resistance from employees (Cole, 2004). For example, top level managers

Saturday, November 16, 2019

Literature Review on Customer Relationship Essay Example for Free

Literature Review on Customer Relationship Essay The hospitality industry is a broad category of fields within the service industry that includes lodging, restaurants, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry. The hospitality industry is a several billion dollar industry that mostly depends on the availability of leisure time and disposable income. â€Å"CRM†, or Customer Relationship Management, is one of the most important topics in the business world. Its attributes and consequences cannot be disaffirmed. Without proper customer relationship management, there is no way you can build interest and acquire and retain customers to the business, in order to be profitable. CRM features an embryonic reputation and it is getting among the most popular educational as well as useful subjects in the industrial area. Due to the competing atmosphere, it has turn into a niche with regard to a company’s overall performance. Still there is certainly restricted investigation which shows the relationship between CRM and hotels’ overall performance. Consequently this particular research is a try to give a worth conceptual model which describes the actual speculative linkages between CRM and hotel’s performance. This particular research just not explains the connection among CRM and hotel performance, but in addition describes the actual mediation part of promoting/marketing abilities in the relationship. â€Å"CRM is never done, it is an ongoing effort.† The essence of a customer-focused environment is a preliminary indication of how the hotel industry can truly benefit from a strategic and focused approach to CRM. Hotel companies have in evidence had recourse to elements of CRM for a variety of strategic and tactical reasons. It is argued that the success of a strategy depends not only on the ability of a company to identify and understand what its target customers genuinely need and want, but also on the companys ability to deliver enhanced value in terms of these specific needs and wants (Diana Luck and Geoff Lancaster ,2013). In order to remain competitive, hospitality and tourism companies must adopt the knowledge management approach (Ruhanen Cooper, 2004). As customers become more experienced at finding the best deals for hotels, restaurants, travel agencies, and tourist destinations, the hospitality and tourism organizations face increasingly intense worldwide competition. Considering  the severe competition and the nature of the industry, employees and managers have to acquire more knowledge, in order to consistently provide the best deals and service to customers. What is more, customers’ preferences can be various and changeable, requiring employees and managers to understand the changes and continue to provide the best experience (Hallin Marnburg, 2008). However, the question often posed is: What kind of knowledge should be obtained in order to gain competitive advantage (Ruhanen Cooper, 2004). One of the basic and most common sources of failure for CRM implementations is a missing customer strategy â€Å"as the creation of a unique and valuable position involving a different set of activities†. A robust customer strategy is based on customer segmentation is one of the first steps necessary when implementing a sound CRM solution (Gillies et al.2002). Human beings have had the urge to select and choose what to them can satisfy their desires since creation and will continue to have this desire because of their changing nature. This tendency makes them explore what to them is the best in terms of quality when purchasing, especially in the area of service consumption. This is supported by Palmer’s assertion that: â€Å"customers have always been concerned about quality and that the proliferation of competitive market for a lot of services has also made customers become more selective in the services they choose†. This attitude means that service providers must be innovative in their service provision and delivery. The Hotel Industry is also experiencing increased globalization, competition, higher customer turnover, growing customer acquisition costs and rising customer expectations, meaning that hotels’ performance and competitiveness is significantly dependent on their ability to satisfy customers efficiently and effectively. To enhance profitability and guest loyalty, hotels must nowadays focus on implementing Customer Relationship Management (CRM) strategies/techniques that aim to seek, gather and store the right information, validate and share it throughout the entire organization and then use it throughout all organizational levels for creating personalized and unique guests’ experiences (Nana Yaw Asabere and Vida Doku, IJAIEM, Volume 2, Issue 3, March 2013). To retain customers, the relationship with customers has to be managed in a long-term and trusting manner for mutual benefits. Thus, the adoption of CRM should enhance the hotels’ performance through increasing customer satisfaction and loyalty, declining customer acquisition costs and increasing profitability by customers who are willing to pay a premium for better services (Piccoli et al., 2003). Although CRM is imperative for organizational survival, its implementation has resulted in mixed outcomes (King and Burgess, 2008), which is customer oriented believing that customer loyalty increases organization’s profitability. Therefore, Performance is improved since CRM involves the ongoing process development of market intelligence for building and maintaining a profit-maximizing portfolio of customer relationship (see Zablah et al., 2004). Thus, the hotels are expected to use strategy that focused on customers in order to sustain their competitive advantage. For these hotels, the use of the financial measures is not only short-term oriented but also inadequate to capture the customer perspective of performance (Kaplan and Norton, 1996). Customer-related performance measures are therefore needed to quantify customer relationships (Shoemaker and Lewis, 1999) and to differentiate customers who are worthy of the CRM efforts (Noone et al., 2003). All participating hotels have practices in place to manage customer relationships. The most commonly cited goal for CRM is guest retention. Evaluation and control are perceived as very important activities not only to create value for the customers, but also to track the performance of the guest contact departments and the customers evaluations of the hotel/restaurant experiences (Ada S. Lo, Hong Kong, 2010). Freeland (2002) suggests that organization must address four critical strategies and understand the key interplay with them: * Identifying the customer * Selecting the most appropriate channel to reach the customer * Receiving the effects on the brands value * Determining the most appropriate CRM capabilities (Wolfgang Emperger, 2004) The use of a Customer Relationship Management (CRM) application to create a business strategy is an excellent way to increase customer loyalty and customer retention. By personalizing a customers stay, a hotel can ensure that customers will come back again and again simply by remembering their favorite beverage, pillow or other preferred amenity (Nick Nikolis, Article Source: http://EzineArticles.com/2066799).

Thursday, November 14, 2019

The Clown Doll: An Urban Legend Essay -- Urban Legends

The Clown Doll: An Urban Legend When my friends and I were younger, we loved to tell each other scary stories late at night at sleepovers. This memory resurfaced this past February as three friends and I exchanged tales late one night while on a trip in New Jersey. All of the stories were entertaining, but this purportedly â€Å"true† urban legend remained in my mind long after the other accounts. â€Å"The Clown Doll† was told by a twenty-year old, Christian female University biology major. She was born and raised in Pittsburg, PA, which is where she heard the story and where the story itself is set. As soon as she had all of our complete attention, she began the legend as follows: Well, back in high school, one of my best friends told me this story. It’s true because it happened to one of her close friends that went to a different high school in my hometown. This actually happened. This girl always babysat for this certain family in a nice, medium sized suburban neighborhood. The family had two kids; the little girl was six and the boy was eight. They lived in a nice, two story house. But there was something weird about the family. They loved dolls. They had a huge collection of dolls. Kind of weird, but you know. And so they had dolls displayed in cases and dolls sitting out. One night, the parents go out to a dinner party, and this girl comes to baby-sit the children. She takes care of the kids, feeds them dinner, plays with them, and then puts them to bed upstairs. After that, she comes back downstairs and sits on the couch in the living room to start watching TV. But the whole doll thing is really creeping her out. She just doesn’t like the way they are sitting there and seem to be looking at her. But th... ...y proposition. People want to be able to feel safe in the comfort of their own homes, and be able to protect their own families. Tellers of the Clown Doll tale seeks to instill chills in their audiences by interrupting this idealized vision of security. Another fear that is made evident in this story is the apprehension and dread that accompanies thoughts of the taboo. The Clown Doll manifests our society’s fear of things or people that are different, such as little people or the mentally or physically handicapped. Those with mental illness are unknown, taboo, and frightening to our society. There are many examples of mentally ill people being the center of movies about serial killers or stories in which we â€Å"normal† people cannot control the actions of those with mental illnesses. People afflicted with these diseases are normally kept away from everyday society

Monday, November 11, 2019

Explain How Different Types of Transitions Can Affect Children

506. 4 ‘Children and young people naturally pass through a number of stages as they grow and develop. Often, they will also be expected to cope with changes such as movement from primary to secondary school and, for children with disabilities or chronic ill health, from children’s to adults’ services. Such changes are commonly referred to as transitions. Some children may have to face very particular and personal transitions not necessarily shared or understood by all their peers.These include: family illness or the death of a close relative; divorce and family break-up; issues related to sexuality; adoption; the process of asylum; disability; parental mental health; and the consequences of crime. It is important to understand a child or young person in the context of their life, to recognise and understand the impact of any transitions they may be going through.It is also vital to recognise the role of parents and carers in supporting children and young people at points of transition and to understand the need for reassurance, advice and support that parents and carers may express at these points’ (Common Core of Kills and Knowledge for the children and young people’s workforce) Some of the transitions the children and young people in care include: -Changes in the body -Moving from home into care Starting/changing schools -Residential care to leaving care -Becoming independent Transition can impact on a child or young person’s development and it’s important they are supported through this helping them to prepare and overcome fears. The children and young people placed in care will experience many social changes in their lives and will need support to build self-esteem and confidence to fulfil their potential.Children and young people need strong attachments, consistency and trust; having someone they can trust will make transitions easier. Children and young people with positive relationships have the ability to cope better and be more resilient. If a child or young person feels secure with a carer they will not be afraid to ask for help or guidance on sensitive issues.

Saturday, November 9, 2019

Death Represenataion in Sylvia Plath’s Selected Poems Essay

Death Representation in Sylvia Plath’s Selected Poems Mohamed Fleih Hassan Instructor English Dept. / Abstract Death is one of the significant and recurrent themes in the poetry of Sylvia Plath. This paper aims at showing the poet’s attitudes towards death. Certain poems are selected to show the poet’s different attitudes to death: death as a rebirth or renewal, and death as an end. Most obvious factors shaped her attitudes towards death were the early death of her father that left her unsecured, and the unfaithfulness of her husband, Ted Hughes, who left her dejected and melancholic. Plath’s ‘Two views of a Cadaver Room’, ‘Sheep in Fog’, ‘A Birthday Present’, ‘Edge’, and ‘I Am Vertical’ are selected to outline her various perspectives towards death. Death Representation in Sylvia Plath’s Selected Poems Generally speaking, death is represented in literature in various ways shifting from being an ominous terrifying force to a means of fulfillment and new beginnings. Death came to be a recurrent theme in Sylvia Plath’s poetry due to the sudden death of her father. His death left the daughter with powerful feelings of defeat, resentment, grief and remorse. So the absence of the father had influenced her emotional life negatively to the extent that it is reflected clearly in her poems. Sylvia Plath (1932-1963) passed in periods of depression and there were precursors of suicidal act through fits of breakdown. Among the reasons for her early depression are the early death of her father that left her unsecured and her failure to attend a writing class at Harvard. Though she got a chair as a college guest-editor of the Mademoiselle, but she got monotonous with nothing to fall back on in New York. She broke down with the unfulfillment of her dream of being a successful writer. Therefore, she took an over-dose of sleeping-pills to end her misery, but she was saved. 1 After successful psychiatric sessions of recovery, Plath met Ted Hughes at Cambridge and they got married in 1956. She found in him a motive and substitute for the absence of the father. Hughes believed in her exceptional gift. In that period, the couple got success and fame with their poetic development, especially when they got children. Her poems had been published in Britain and America like, The Colossus 1960, which dealt with Plath’s preoccupation with ideas of death and rebirth. Hughes’ love affair with another woman broke the heart of Plath, who suffered the devastation of the broken marriage. Shifting into a new flat in London, she started writing poems of rage, despair, love and vengeance but her poems were slowly accepted for publication. She suffered the traumatic breakdown and melancholia that she put her head in the oven in 11 April, 1963. 2 Death came to be a recurrent theme in the poetry of Sylvia Plath, and this theme has been represented in different ways in her poems. She did engage the reader either in a personal or an impersonal way to view death either as a liberating force or troubling depressing experience. Her depiction of death is reflected by the use of such techniques as imagery, language, structure, and tone. Her negative attitude towards death is caused by the early death of her father that left her dejected. In her poem ‘Two views of a Cadaver Room’ (1959), she presents a pessimistic point of view towards death. This poem recounts an experience she had while dating a young Harvard medical student. She followed her boyfriend and some other medical students into an operating room where the students were busily dissecting a preserved corpse. The speaker and her boyfriend are horrified by the experience, the narrator offers two views of the cadaver room as alternate possibilities of depicting death in art; the physical view of death and the romantic view of death. One view is epitomized by the cadaver room contrasting the romantic one of death, which is represented by a detail from a Brueghel painting depicting two lovers, who are spell bounded by one another and careless to the destruction and devastation around them. The poem is written in two parts. The first part creates a futile setting in which things are described in a ‘dissecting room’, which suggests a mood of despondency. She did so by the use of wastelandish simile through comparing cadaver with ‘burnt turkey’: The day she visited the dissecting room They had four men laid out, black as burnt t urkey, Already half unstrung. (II. 1-3) The place ‘dissecting room’ suggests mercilessness and dehumanization. The dead bodies are anatomized and bones are removed which suggest a horrible image. The poetess compares death with the dissector, in which it takes off the spirit out of the body as did the doctor in dissecting the major constituents of bodies. Death here represents a terrifying force that annihilates man’s life. The dissecting room serves as the epitome of scientific space, which is to say death’s space. And this is the space not only of female witnessing and female passivity, ‘she could scarcely make out anything/ In that rubble of skull plates and old leather’, but also of a bestowal from male to female, from male scientist to female poet. The process of dissecting the dead body indicates the savageness and carelessness of the surgeon, who cuts out the heart; the symbol of man’s life and feelings. The surgeon is associated with death in the sense that he extracts the heart of the body, ‘He hands her the cut-out heart like a cracked heirloom. ‘ The simile presents a very useless pessimistic image for the heart. The heart is not only reduced to a non-functioning machine, but a man hands death to a woman. The heart is the dearest to man and is compared to the heirloom which contains the memory of the dead, but it is uprooted maliciously. Death came to be an unavoidable inheritance. 4 In many of her poems, what Plath perceives is a death-figure which threatens to swallow her up unless she can reassert her living identity by â€Å"fixing† and thus immobilizing her enemy in a structured poetic image. Plath transforms death by assuming the role of a photo-journalist who observes the details in a way as to control the scene with the transforming power of language. She follows the technique of fusing various visual images in a meaningful way. Therefore, she transcends the literal immediacy of what she sees and creates order out of chaos. The second part paradoxes the first in showing a couple who are ignorant of the horrors of death. Their ignorance of the shadow of death around them intensifies their tragic catastrophic end: Two people only are blind to the carrion army: He, afloat in the sea of her blue satin Skirts, sings in the direction Of her bare shoulder, while she bends, Fingering a leaflet of music, over h im, Both of them deaf to the fiddle in the hands Of the death’s-head shadowing their song. (II. 13-19) Plath thinks that the second view was untenable. Confronting the literal physicality of death (as the narrator does in the first stanza), and ignoring that reality (as the lovers do in the Brueghel painting) seem hopelessly romantic and naive. The only way to relinquish the painful awareness of impending death is by relinquishing life itself. Plath committed suicide in her flat moving herself and her work into the domain of myth and psycho-mystical speculation. The second view of death is the bestowal of death that is interrupted by art. Paradoxically, this interruption of death by art is itself a kind of death, a freezing of life. The poem surveys with an eye which is blind and an ear which is deaf. If the lovers’ blindness and deafness to death’s music permits them to ‘flourish’, then this flourishing is ‘not for long’. Paradoxically, the work of art saves from death by paralyzing or fixing the living in an absolute present, which is to say a perfected present, but without future: This stalling of death’s triumph by art, this resistance of art to death, is itself a kind of death, since it reminds us that those lovers captured in art’s absolute present can do nothing at all. Just as there are two kinds of music here – the death’s-head’s and the lovers’ – so art is not placed in any simple opposition to death. 6 There are two kinds of death: on the one hand, death as process, as rebirth or renewal, as imaginary; and, on the other hand, death as end, as factuality. Plath rides into death in ‘Sheep in Fog’ (1963) but death is no longer conceived as renewal. The objective in ‘Sheep in Fog’ becomes the ‘dark water’: They threaten To let me through to a heaven Starless and fatherless, a dark water. (II. 13-15) The sense of dissolution is overpowering in this poem through thee description of the background of the poem. Each line and each stanza of the poem concerns the disappearance of something. ‘hills step off into whiteness’, ‘Morning has been blackening’ and the starless heaven leave her dejected and wretched. 7 ‘Sheep in Fog’ suggests that there is a radical sundering of poet and poetry, a death of the poet that is the life of the poetry, if only as that which is in mourning for the poet. The impersonality of Plath’s later poetry is not arrived at through an ethical self-sacrifice of the poet’s empirical, autobiographical self in the interests of a universal validity, a kind of immortality or proof against death. Rather, it is an impersonality in which there is a highly paradoxical and unstable relation between poet and poetry. 8 ‘A Birthday Present’ (1962) is another dramatic monologue in which terror and death predominate. The persona longs to know the gift presented by his friend. The speaker, her friend, and the object â€Å"talk† to each other in the kitchen. She imagines that the present may be ‘bones’, ‘a pearl button’, and ‘an ivory tusk’. Each of these things has white colour and suggests the nature of the birthday present that she wants. The three white objects—bones, pearl, and ivory tusk—all suggest death because they were once part of living organisms. The persona speaks of the veils around the present. In order to remove the concealing veil, which causes her anxiety and fear, the speaker demands an end to the screening off of death from view. She compares her life at the end of the poem to the arrival by mail of parts of her own corpse. At the end, the speaker demands as her birthday present not the previously mentioned symbols of death or the figure representing death, but death itself: 9 If it were death I would admire the deep gravity of it, its timeless eyes. I would know you were serious. There would be a nobility then, there would be a birthday. And the knife not carve, but enter Pure and clean as the cry of a baby, And the universe slide from my side. (II. 52-58) The poem dramatizes her birthday to be her death. The drama of ‘A Birthday Present’ is frightening in its transformation of a domestic and happy occasion into a celebration of suicide. It captures the movement of the speaker’s mind as she throws herself into the sequence of steps that might lead her to kill herself. Plath’s second perspective towards death is that it may be chosen by the individual himself as a means of self-destruction, rather than acting as a horrible exterminating force. The poetess aims to show the suffering and agony of the persona in selecting death as a means of liberation of the antagonistic world of the person. This perspective is reflected in Plath’s ‘Edge’, which was written on 5 February 1963 and is thought to be Plath’s last poem. According to Seamus Heaney, one of the biographers of Plath, the poem was a suicide note, which is to say an entirely personal, autobiographical communication from a distressed melancholic woman. For this reason, the poem is limited by the literal death of the poet, a death that cannot help but be read back into the poem. 10 This death is a negativity that renews, and works within an economy of life. This is not just an imaginary death, but death as a figure for the imagination itself, as a negativity that may be harnessed in the interests of life. This poem carries the reader not only to the very limit of life, but also to the limit of poetry. And yet, if in this poem the woman is ‘perfected’, it is through a death that takes the form of an aesthetic object, but in which the emphasis none the less falls very much on illusion. The speaker in this poem doesn’t endure the anguish of his life and feels that his misery is over: The illusion of a Greek necessity Flows in the scrolls of her toga Her bare Feet seem to be saying: We have come so far, it is over. (II. 4-8) The bare feet symbolize the lack of protection and immunity. The tone looks submissive but it indicates the willingness to accept death as an outlet and escape of the aggressive world. The persona feels alienated in the world around him. No one cares for the persona’s death even the moon, ‘The moon has nothing to be sad about/ Staring from her hood of bone. Therefore, she starts looking for something beyond death, which is the longing for perfection. Usually roses symbolize purity, so she compares her folding of the dead bodies of children as petals of a rose close. Therefore she thinks that through death, she will have a new beginning. 11 Death as a means of rebirth is reflected in Plath’s ‘I Am Vertical’. She sets images taken from nature as a background of her poem. This use of nature as a setting for her poem shows death not as a horrible monstrous thing. She presented two fruitful lively images of nature and then she negates her alikeness to them: I am not a tree with my root in the spoil Sucking up minerals and motherly love So that each March I may gleam into leaf, Nor am I the beauty of a garden bed Attracting my share of Ahs and spectacularly painted, Unknowing I must soon unpetal. (II. 2-7) The persona feels rejection of the surroundings when ‘the trees and flowers have been strewing their cool odours. I walk among them, but none of them are noticing. ‘ This represents the negligence of society and the social restraints that the individual feels. ‘each March I may gleam into leaf’ suggests the continuity of life and regeneration. She is longing to be united with nature via death; the nature that symbolizes serenity and tranquility, ‘Then the sky and I are in open conversation’. The word ‘sky’ gives death the sense of spirituality and elevation. The speaker is not satisfied in her life and she accepts death as a means for recognition: And I shall be useful when I lie down finally: Then the trees may touch me for once, and the flowers have time for me. (II. 19-20) Plath’s life is ended in a world of death and despondency from which there is no rebirth or transformation.

Thursday, November 7, 2019

Free Essays on Barbados

Ethnographic Fieldwork in Barbados In Gmelch’s article â€Å"Lessons from the Field† he writes of his students’ adventure into Barbados to do some Ethnographic fieldwork. This article is about how the experiences his students had affected them as people. Throughout the article it explains how the students’ perceptions of their own lives were changed by living inside this other culture as anthropologists doing fieldwork. Gmelch studied their journals they kept to show these changes of perception. To understand what kind of changes these students went through you have to understand that they are the average middle class suburbanite or city kid. They are all privileged college students much like my peers in this class. So it was quite interesting to see how differently they felt after being injected in to a new environment. One of the first changes in perception that I read was one of a female students. Her housemother needed a lime and realized she didn’t have any in the kitchen. At this the mother went out in the yard and just pulled one off of a tree. When the student explains the situation she seems to respect the simpler life. She comments that she was amazed thinking if she were at home she would have had to jump in a car and head to the market. Tying in with the idea of a simpler life it explains how the students have to learn to associate with the villagers. They didn’t like it at first but by the end they became more resourceful in entertaining themselves. I think it seems that the students’ biggest change in perception may have been becoming less materialistic as a result of their fieldwork. They see how all these people live with so much less then what we are accustomed to. The amazing part about the villagers and what changes the students’ values of materialistic things is the fact that the villagers don’t have a lot, and at the same time they are content. The students actually returned to school the n... Free Essays on Barbados Free Essays on Barbados Ethnographic Fieldwork in Barbados In Gmelch’s article â€Å"Lessons from the Field† he writes of his students’ adventure into Barbados to do some Ethnographic fieldwork. This article is about how the experiences his students had affected them as people. Throughout the article it explains how the students’ perceptions of their own lives were changed by living inside this other culture as anthropologists doing fieldwork. Gmelch studied their journals they kept to show these changes of perception. To understand what kind of changes these students went through you have to understand that they are the average middle class suburbanite or city kid. They are all privileged college students much like my peers in this class. So it was quite interesting to see how differently they felt after being injected in to a new environment. One of the first changes in perception that I read was one of a female students. Her housemother needed a lime and realized she didn’t have any in the kitchen. At this the mother went out in the yard and just pulled one off of a tree. When the student explains the situation she seems to respect the simpler life. She comments that she was amazed thinking if she were at home she would have had to jump in a car and head to the market. Tying in with the idea of a simpler life it explains how the students have to learn to associate with the villagers. They didn’t like it at first but by the end they became more resourceful in entertaining themselves. I think it seems that the students’ biggest change in perception may have been becoming less materialistic as a result of their fieldwork. They see how all these people live with so much less then what we are accustomed to. The amazing part about the villagers and what changes the students’ values of materialistic things is the fact that the villagers don’t have a lot, and at the same time they are content. The students actually returned to school the n...

Monday, November 4, 2019

Ethical and Professional HRM Assignment Example | Topics and Well Written Essays - 2500 words

Ethical and Professional HRM - Assignment Example Since that time, the organization has faced a number of lawsuits relating to provision of suitable seats which has proven costly due to budgets allocated for litigation matters. This situation means there is need for the organization to develop a framework that would help end complaints by employees based on the issue of suitable seats. I will assume that the employees have made a genuine claim about the working condition being detrimental to their health although there have not been medical any medical case concerning employees of Wal-Mart whose condition has been attributed to the working conditions provided by the organization. Consequently, I will argue that the Wal-Mart should introduce suitable seats to the employees to prevent further complaint that might arise in future. To achieve this, the report is organized into three sections where the first section makes an analysis of the conflict of interest between Wal-Mart and the employees. Second part will analyse available option s to determine what would be the best option to satisfy both the employees and the company. The third part is about which one among the presented options is the best ethical and professional option before making a brief conclusion. A number of organizations have in the past years faced legal suits because of the manner in which they have treated their employees. Class action on seating during working hours is among the areas of conflict between employers and their employees. There has been considerable law suits where employees have complained that they were not provided with seats in their workstations a situation which compromised their health due to being on their feet for long periods of time. A case in example concerns the employees at the giant retailer, Wal-Mart who have gone to court to protest the retailer’s requirements that workers should perform their duties

Saturday, November 2, 2019

Globalization, Multinational Organisations and Cultural Aspects Assignment

Globalization, Multinational Organisations and Cultural Aspects - Assignment Example The concept of globalization gained momentum in the 1990’s with the onset of internet. The advance in information technology which has transformed the way of communication and advancements in the transportation system along with a whole battery of other factors have played a pivotal role in the spread of globalization. The concept of globalization has entered almost in all areas of our lives be it business, language, education, culture, lifestyle and other psychological and social behavior patterns. This proliferation of globalization has totally changed the concept of business, and its role not only in defining the respective economies, but also shaping cultural, political and social values. It is argued that we are fast losing our unique identity. Global identity has transcends all geographic boundaries and has defined mass behavior and consumption patterns. The growth of Multinational organizations which was first restricted to a few countries in the post modern era has tra nscends all geographical boundaries and resulted in globalization; globalization of businesses, economies, societies and even to some extent, globalization of human capital. This paper aims at studying the nature of globalization and its impact on the economy, politics, cultural and social values. Is global perspective sensitive to cultural diversity and social inequalities? What are the role and behavior of multinational organizations and their implications with special reference to cultural dimensions? What is Globalization? The term globalization can be traced back to 1960’s but it became the buzz word only in the 1990’s. By the end of the first decade of the twenty first century there are millions of references available in virtual and physical form making it the most contested topic. Globalization is argued as the most contested concept that refers to the shrinkage of time and space. Manfred Steger defined globalization as â€Å"A social condition characterized b y tight global economic, political, cultural and environmental interconnections and flows that make most of the currently existing borders and boundaries irrelevant.† There can be many different social manifestations of globalization. One perspective can be about individualism, competition and capitalism while other can be about cooperation and communal norms. It gives globalization an indeterminate character. The term globalization refers to a social process that transforms our present social identity that is bounded with nationality into a global identity. What we observe today is global cities like New York, London, and Tokyo etc that has transcended regional, local and national boundaries. This global imagery is growing people’s perception of belonging to a global community (Steger, 2009). What we are experiencing right now is a period of global change. People all around the globe are affected by common economic, political and social and environmental changes. Hence globalization has economic, social and environmental dimensions. These global changes include increased competition, fluctuating interest rates, advancements in technology, ecological and climate changes, the fall of communism, rise of China, and the growing ethnic